Hunar

In accordance with Radico's mission to work towards the up-liftment of local artisans and to promote the UP handicraft, Zardozi and Chikan work it had launched 'Radico- Chikankari Aur Zardozi Pratiyogita' in association with the Indian Academy of Art & Culture, U.P.

The competition was organized to bring out the creativity of the artisans and to look for young talent in the field of Chikankari & Zardozi. The event was promoted through mobile vans, pamphlet distribution in the areas where the artisans live. There were two levels of judging eminent personalities from Lucknow judged the first level and in the second level Mrs. Jaya Prada, Mrs Kiran Khaitan, Mrs. Sucheta Merh & Mr. Swapan both designers from Kolkatta judged the first three winners.

The artisans were awarded with cash prizes.

The artisans have been empaneled by Radico Khaitan Ltd to form a group called "HUNAR" . To get employment for the artisans is the cause towards which the group Hunar is working.