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Radico Khaitan is one of India's oldest and largest liquor manufacturers. Formerly known as Rampur Distillery which was established in 1943. It was only in 1999, that Radico decided to launch and market its own brands, thereby embarking on a period of phenomenal growth. To further boost its production capacity of bottled and branded products, the company has tied up with bottling units in various parts of the country.
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Radico Khaitan Ltd today has four millionaire brands in its portfolio. Radico's flagship brand, 8 PM Whisky, launched in 1999, was a runaway success. In the first year alone, it sold one million cases - a record for any Indian or foreign brand operating in India. This also made it the first brand in the liquor industry to make it to the Limca Book of Records. The other millionaire brands are Contessa rum, Old Admiral brandy and Magic Moments Vodka. Magic Moments Vodka has again been the proud recipient of Gold Medal at Monde Selection 2010. Today Radico Khaitan has brands that straddle every market segment and price category. Our fine blends, distinctive packaging, consistent quality, and superior value have resonated with customers.
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