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Marketing

In a short span of time, Radico Khaitan has been able to make the transition from being a manufacturer of Extra Neutral Alcohol to being a company with a portfolio of highly successful brands. The company’s understanding of market demands and the ability to satisfy consumer needs has been responsible for this. Superior quality, a wide range of products, innovative packaging, pricing to suit all pockets, a nation-wide distribution network that covers 95% of retail points, clubs and bars in the country, effective advertising, and popular events and promotions are the factors behind Radico Khaitan’s winning marketing mix.

Contact person: Amar Sinha
Chief Operating Officer

Email : amars@radico.co.in

 
 

Sales

Radico Khaitan’s young and enthusiastic sales force is committed to developing the brands and the company as a worldwide leader. The sales team services retail outlets across the country understands and fulfills requirements, thereby developing enduring relationships. Our team comprises of professionals with vast domain expertise, years of experience in the liquor industry and a deep understanding of varied markets. The team masters various domains like negotiations, pricing management, customer management, and brand management to name a few. With dynamic strategies, the team is always on a lookout for new opportunities to increase the brands’ market share.

Contact person: Amar Sinha
Chief Operating Officer

Email: amars@radico.co.in

 
 

International Business

Radico Khaitan Limited is one of the leading exporters of Beverage Alcohol from India which is currently available in over 85 countries, spanning 6 continents including Travel Retail.

The international brand portfolio has an exhaustive range of brands in Whisky, Vodka, Rum, Brandy, Gin, and RTDs. Certain brands are available exclusively for International markets like Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, Honey Whisky, Cinnamon Whisky, and flavoured Rums.

Innovative packaging and superior product quality have been the key success drivers for our global reach. Global accolades, awards, and recognition keep motivating us to innovate. With a robust R&D and blending team, we have the ability to create and adapt products. Active collaboration with local partners in conducting A&P activities has helped in creating a loyal consumer base for our brands. We offer a wide range of pack sizes from 1.75L to 5 cl.

Contact person: Sanjeev Banga
President – International Business

Email : bangas@radico.co.in

 
 

Accounts & Finance

Radico Khaitan Limited has been continuously showing significant growth over the past years and earning healthy profits. This has been made possible by the remarkable steps taken by the finance department such as bringing down the cost of borrowings substantially. The efforts of the finance department have made Radico Khaitan Limited one of the best prospects for timely repayment of debts and providing the highest safety of funds for lenders. The department also has excellent financial management with strong fundamentals in the short and medium term. The priorities of the department are to prevent risk, seizing opportunities for growth, and managing funds to name a few.

Contact person: Dilip K Banthiya
Chief Financial Officer
Email : finance@radico.co.in

 
 

Production

The Production Department is responsible for smooth operations in Radico Khaitan’s own & strategic bottling units. It works towards the steady production and delivery of all the Radico Khaitan brands as per market needs.

Contact person: Naresh Raghav
Vice President – Production

Krishan Pal Singh
Director – Operations
Email : production@radico.co.in

 
 

Commercial

The Commercial Department handles all the purchase and logistic requirements of the various manufacturing units and also of the corporate office. Corporate Procurement team members work collaboratively with each other to deliver seamlessly and joined up services to the business. All procurement advice, analysis, processes and practices developed by the Commercial Corporate team incorporates input from relevant areas of the business. Radico Khaitan is recognised by suppliers and vendors as a trusted business partner.

Contact person: Ajay Sharma
Senior Vice President – Commercial

Email : ajaysharma@radico.co.in

 
 

Corporate Communications

In case of any media queries, please contact:

Contact person : Mr. Amar Sinha
Chief Operating Officer
Email: amars@radico.co.in

 
 

Human Resources and Administration

Radico Khaitan considers people and products as its biggest assets. The company’s HR agenda is focused on progressive human resource management policies, creating an inclusive work culture, building a robust and diverse talent pipeline and driving greater employee engagement. This is aimed at standardising, maintaining agility, transparency, and fairness in all of the company’s initiatives.

We hire people who have the fire to grow, the potential to lead and the zeal to excel. However, the company strongly believes that great brands are built by motivated and inspired employees. Building a consumer-focused, performance-driven and future-ready team enables Radico Khaitan to meet its customer aspirations.

Radico Khaitan is focused on building leadership capability and recognising line managers who provide a flexible and respectful work environment for their teams. All employees have well-defined key performance indicators (KPIs), which are aligned to the organizational goals and form the basis of performance evaluation. To enhance employee skills and empower them, the company also provides internal as well as external training to its employees. These programs not only help enhance skills but also workplace productivity. This truly makes Radico Khaitan an employer of choice.

The Administration Department ensures adequate infrastructure and optimum uptime of the same, while the Secretarial Department focuses on transparency in operations and ensures compliance with statutory obligations.

Contact person: Atul Shukla
Senior Vice President – HR

Email : hr@radico.co.in

 
 

Information Technology (IT)

The IT department leverages information technology for efficient management of its business operations, better customer experience, enhancing the supply chain and making the sourcing and supply forecasts more accurate. Radico Khaitan was amongst the first companies in the liquor industry to implement Enterprise Resource Planning (ERP), using SAP, to streamline processes, optimize workflow management, manage inventories and reduce costs. The availability of reporting information has facilitated more efficient decision-making and improved customer management.

At Radico Khaitan, IT is managed through a robust governance process that covers value delivery, cost optimisation, technology management, support, and education. The IT systems in the company form the backbone for carrying out all the business operations, communication and collaboration. It also provides information for effective decision making, monitoring, and management control. IT risk management is addressed by covering all aspects of IT security and business continuity planning.

 
 

Other Support Services

MIS & IT Department
The MIS & IT Department leverages technology to help Radico Khaitan gain a competitive edge. Radico Khaitan was amongst the first companies in the liquor industry to implement Enterprise Resource Planning (ERP), using SAP, to streamline processes, optimize workflow management, manage inventories and reduce costs. The ready availability of reporting information has facilitated more efficient decision-making and improved customer management.

Other Support Services
The Administrative Department ensures adequate infrastructure and optimum uptime of the same, while the Secretarial Department focuses on transparency in operations and ensures compliance with statutory obligations.